Comprehensive brand refresh that encompassed all WWU marketing materials including a 24-page viewbook, drop-cards, academic department brochures, and folders.
2018 Award of Excellence
Design: comprehensive best in class
Society of Adventist Communicators
This is a graduation announcement that I created for my sister when she graduated from Walla Walla University. I talked with her about what she was looking for, conducted a photo shoot, and then created the layout.
I developed a whimsical chocolate package for Shirley Fine Chocolates—a fictitious chocolate company targeting the readers of classic books like Anne of Green Gables.
The package is designed to hold a bar of chocolate and is made of a linen texture which emphasizes the pin stripe pattern. This combination produces a vintage look. The addition of a string closure makes the package feel personalized and adds an interactive element, engaging the user. I also designed a custom matching wrapper to protect the chocolate bar within the main package.
A significant portion of this project involved prepping for and setting up video interviews. Interview preparations involved configuring lighting, dual cameras, and an external audio source to create consistent environments between shots in varied locations.
In this project, I primarily used photos scanned from old MEA yearbooks which created presentation limitations. Overcoming this obstacle was a significant achievement in this project.
These materials were created as part of a campaign to fund an endowment supporting the lease of land for continued operation of the Bear Canyon Ski Area in Bozeman, Montana. The ski area has been leased by Mount Ellis Academy for the last 50 years and is a significant part of the school's history.
Because the target audience for this campaign is primarily MEA graduates from the 60s and 70s, in creating materials for this campaign I focused on the nostalgic aspect of the hill. All photos used were taken from old yearbooks and school archives. The nostalgic value of the hill is emphasized in the video which is driven by stories of MEA alumni.
To donate to this project, please visit mtellis.org/bear-canyon.
Development of a logo, website, newsletter, and packaging for a small non-profit farm in Bozeman, Montana.
The intention for this piece was to double as a tourism rack card and resort trail map. I chose and edited the cover photo and developed the layout featuring two aspects of the mountain new during the 2018-2019 season. The trail map was an existing resource.
This project involved sketching and producing mockups in Photoshop to develop comps and patterns for the final custom illustration. The goal of this project was to create a friendly and informal postcard which Walla Walla University staff and faculty can use to follow up with prospective students. Each of these postcards feature iconic symbols of Walla Walla University.
This project was my first foray into digital design and I learned the features and functions associated with InDesign DPS. Using a heat-press and wire binding, I developed a custom print piece which included bulit-in pockets for custom trail maps.
The objective of this project was to produce an informational or instructional piece which could be viable both in print and an interactive digital format.
My concept was a spec piece for the Montana Department of Tourism. The print element showcases the top four destination ski resorts in Montana (ranked by visitmt.com) by providing details such as: ticket prices, ski school information, nearby lodging, dining options, and the level of skiing difficulty found on each hill.
The digital version of this project is a tablet app which expands on the print version by providing the same information for 15 Montana ski areas. The interactive format includes media such as video and picture slideshows. For each ski hill I developed a custom trail map of the mountain to provide consistancy throughout the project. Where possible I included links to GoogleMaps 360 Street View to help users get an idea of the location.
This film class project was inspired both by Kristin Andreassen's song, "Crayola Doesn't Make a Color for Your Eyes," and my desire to dabble in stop motion animation.
I was asked by the Global Services department of ASWWU (associated students of Walla Walla University), to establish the look and feel of their "To Build a Home" campaign which funds the building and upkeep of a new orphanage. Using a provided logo and photographs from a scouting trip, I developed a poster and brochure to spread word about the project and garner community support.
You can find out more and donate to the project here.
(The final form of this project involved a change in both location and visual theme.)
This process flexed the business side of my brain. I used design as a tool for clear communication—and to make the business stuff more fun!
Stencils and Ink is the name of a fictitious screen printing business. This business plan, developed with partner Justin Mock, details the considerations, processes, and plans for starting a student-run screen printing business on the Walla Walla University campus. I created the engaging design that communicates professionalism, creativity and passion for the project. The intentional informational hierarchy I used in my design makes an other-wise dry business plan an interesting read for potential investors.
I was commissioned to re-brand all promotional materials for the Walla Walla University Department of Technology. This project included multiple rack cards, a tablet app, and a 24 page viewbook showcasing the five disciplines housed in the Tech Department.
I was also responsible for curating the written content and developing an original visual design to be carried through all Tech department pieces for the next five years. Content creation for this project involved hiring and directing both student writers and photographers.
In this project I expanded my knowledge of Adobe InDesign's DPS features and learned to plan, shoot, edit, and stitch 360 degree panorama photographs.